The current season for Real Betis, the football team with one of the most storied histories of any sports organization in the world, saw significant changes in terms of lineups, business deals and more. Even though the footballers were well able to navigate the challenges of the group stages of Europe League (UEFA), their tenth-place overall ranking in the tournament was not what the sports team’s business owners hoped for. In fact, management took the major step of canning the former coach, replacing him with Rudi Garcia.
The expectation is that Garcia has what it takes to turn things around on the field. A new deal with a major sponsor has already spelled success in terms of sponsorship finances. The remaining questions concern the lineup itself. Who are this season’s main players to watch, and which ones are likely to have the talent to move Betis up the ladder, all the way to number one?
As of August, online broker easyMarkets, a well-known Cypress-based trading concern, has just inked a major sponsorship deal with Real Betis in which the firm’s logo and name will adorn the team’s playing jerseys. As one of the primary sponsors of the team, easyMarkets helps bring some much-needed financial stability to an organization that has recently undergone an ownership dispute and only returned to La Liga eight years ago.
The sponsorship deal means that Real Betis has achieved a major marketing coup by doubling its total sponsor income from $6 million to $13 million in the time period from re-entering the league until the settlement of the recent ownership fracas in 2017. The details of the fresh business agreement were publicly announced by Ramon Alarcon, the football organization’s top business officer. So far, a few big names stand out:
By far the team’s most prominent player this season, the mid-field magician is the one player who has it all, and could bring a title to Real Betis with his on-field acumen in attacking, shooting, overall technique and more. Fakir’s arsenal of talent is virtually boundless.
Here’s one player who, most agree, is facing a decline in his once-supreme playing ability. Even so, he is still one of the best there is and Betis is lucky to have him. Only with the team for two years now, Tello spent the better part of the prior seven years on loan to other teams. It is hoped that under guidance of the new coach, Fakir can do wondrous things for Betis in this year’s quest for a championship.
Initially brought in as a tentative replacement for Firpo, Pedraza is officially on loan from another team but Betis might be able to make his stay permanent next year. That will mean coming up with a huge chunk of money because Pedraza is one of the most sought-after lefties in football. Currently on a loan for just one year from rival team Villareal, Pedraza would cost Betis something in the neighborhood of $17 million if they do decide to make him a permanent fixture on the home team.